The London Business School Frankfurt Alumni Club invites all Ivy Circle members to join Professor Ioannou for a frank discussion on corporate greenwashing and the spectrum of sustainability claims. 

Ioannis will talk about his latest research on how companies navigate the greenwashing minefield – from authentic initiatives to dubious green marketing ploys. Explore the strategic drivers behind greenwashing, its impact on business reputation, and the challenges of spotting it. Bring your own experiences with corporate sustainability claims, good or bad. Ask Ioannis how to differentiate real environmental and social commitments from green/social PR stunts, or share your strategies for maintaining integrity in sustainability reporting and communications. Whether you’re battling greenwashing accusations or trying to build genuine green credentials, this candid talk will equip you with fresh insights on this critical challenge facing businesses today.

The cost is €15 per person. Dress code is business.

We thank Badr Harmak, Enterprise Project Manager and LBS alumn for hosting us at Allianz Global Investors’ offices in Frankfurt (Bockenheimer Landstraße 42 60323 Frankfurt am Main)!

Please use the following link to register: https://www.eventbrite.de/e/shades-of-greenwashing-navigating-the-spectrum-of-corporate-sustainability-tickets-1050637183097