Let the Story do the Work:
The Art of Storytelling for Business Success
Presented by Esther Choy (Kellogg MBA 2009)
People forget facts, but they never forget a good story.
It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there’s nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals.
So, what’s your story? How will you tell it? And who, will listen?
Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Esther Choy’s (KSM 2009) debut book, “Let the Story Do the Work,” shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.
Stephen Dubner, the co-author of the Freakonomics books, thinks “you should read this book immediately.” Come to this highly interactive and engaging workshop and find out why.
Please register via registration link:
“Esther Choy isn’t just smart and wise and sensible, but she also imbues her work with a spirit of kindness and positivity. The result is a book that’s rousing in both its practicality and its encouragement. You should read it immediately.”
– STEPHEN J. DUBNER, coauthor of the Freakonomics books, andhost of Freakonomics Radio and Tell Me Something I Don’t Know podcast
“Few people understand the power of storytelling; even fewer know how to make it work for business, education, or even just around a campfire. Esther Choy is one of those people. The tools she shares in her book can help anyone become a better storyteller, and meanwhile her book’s a lot of fun. Highly recommended.”
– ROBERT WOLCOTT, PhD., co-founder, KIN
Clinical Professor of Innovation, Kellogg School of Management;
Managing Partner, Clareo
Location: Weil Gottshal & Manges LLP Frankfurt / Main (Skyper Tower) Taunusanlage 1, Frankfurt
6:30 – 7 pm: Registration
7 – 9 pm: Interactive Workshop
9 – 10 pm: Networking Reception
Attendees receive copy of book and book signing as part of ticket price
€35 (Nov. 01 – 21)